策站 — 汇聚全球展厅展馆设计策展与分享

大疆 & 哈苏门店展厅

DJI&HASSELBLAD概念店SI的形象开发难点在于在两个品牌属性中寻找平衡点：“代表未来的大疆创新”和“代表永恒经典的哈苏相机”，在同一零售场景中品牌的融合与区分。

The challenge in developing the image of DJI&HASSELBLAD concept Store SI was to explore a balance between two brand attributes: “DJI innovation representing the future” and “Hasselblad camera standing for the immortal classic”, and the brand convergence and differentiation in the same retail scenario.

室内设计: E Studio 壹所设计

项目名称: 大疆 & 哈苏门店展厅

大疆 & 哈苏门店展厅

DJI & Hasselblad Showroom

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首先，我们要考虑如何突出大疆创新的特点。这包括通过现代、未来感的设计元素来传达创新、科技和前瞻性。我们需要确保店铺的整体氛围体现了大疆作为无人机技术领域的领先者的形象。这可以通过高科技的展示、互动体验以及现代感的陈列来实现。

First of all, we have to consider how to highlight the characteristics of DJI. This includes communicating innovation, technology and forward thinking through modern, futuristic design elements. We needed to make sure that the overall ambiance of the store reflected DJI's image as a leader in drone technology. This can be achieved through high-tech displays, interactive experiences, and modern displays.

与此同时，我们也需要在店铺中突出哈苏相机的经典和高品质特点。这包括采用高质量的材料和精湛的工艺，以展示哈苏相机的卓越品质。店铺的布局和陈列应该强调哈苏相机的传统和经典之处，让顾客感受到这一品牌的独特魅力。

At the same time, we also need to highlight the classic and high-quality features of Hasselblad cameras in the store. This includes the use of high-quality materials and exquisite craftsmanship to showcase the excellent quality of Hasselblad cameras. The layout and display of the store should emphasize the tradition and classics of Hasselblad cameras, so that customers can feel the unique charm of this brand.

最重要的是，我们需要在店铺设计和视觉传达上找到平衡点，以确保两个品牌的融合既不会相互冲突，也不会相互混淆。这可能需要在店铺的不同区域中采用不同的设计元素，同时确保整体一致性。

Most importantly, we needed to find a balance in store design and visual communication to ensure that the fusion of the two brands would neither conflict nor confuse each other. This may require different design elements in different areas of the store while ensuring overall consistency.

总之，DJI&HASSELBLAD概念店SI的形象开发需要在两个品牌属性之间找到巧妙的平衡，以创造一个独特而吸引人的零售场景，同时突出大疆创新和哈苏相机的特点。

In conclusion, the image development of DJI&HASSELBLAD concept store SI needs to find a delicate balance between two brand attributes to create a unique and attractive retail scene while highlighting the characteristics of DJI and Hasselblad cameras.