VAVE 利用其在设计令人难忘的太空体验方面的丰富知识，为德国汽车制造商宝马创造了三种创新方式来传达核心价值“欢乐”。
VAVE used its extensive knowledge of designing memorable space experiences to create three innovative ways for German automaker BMW to communicate the core value of Joy.
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概念：VAVE工作室
设计：VAVE工作室
客户：宝马
BMW "Joy" Exhibition
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但“欢乐”到底是什么？
喜悦是您在任何特定情况下体验幸福感的能力。宝马以其口号“纯粹的驾驶乐趣”而闻名，但 JOY 的内涵远不止于此。VAVE的三大互动体验的目标是多维度传达品牌的欢乐，从而真正将BMW与其他品牌区分开来。
But what exactly is "joy"? Joy is your ability to experience a sense of well-being in any given situation. BMW is known for its slogan "Pure Driving Joy", but JOY is much more than that. The goal of VAVE's three major interactive experiences is to convey the joy of the brand in multiple dimensions, thus truly distinguishing BMW from other brands.
《欢乐》策略评价
概念方法：印象、互动、沉浸
宝马的营销团队正在寻找一种可扩展的概念，能够传达在许多不同环境中激发欢乐的内容。为了实现这一目标，VAVE 提出了三种模块化体验，可以在许多不同的环境和环境中灵活运用——从贸易展览会到陈列室，甚至经销商内部。由此产生的概念为小、中、大预算、空间和受众提供了设计。
BMW's marketing team was looking for a scalable concept that would communicate something that would inspire joy in many different environments. To achieve this, VAVE has come up with three modular experiences that can be used flexibly in many different settings and contexts – from trade shows to showrooms and even inside dealerships. The resulting concept offers designs for small, medium and large budgets, spaces and audiences.
Photo Booth 2.0 将全身变成三维扫描
“照相亭2.0”在经典照相亭的基础上进行了改进，不仅仅是创造一个简单的参观者形象。它实际上以一种意想不到的、令人愉快的方式将他们的整个身体转变为三维扫描，连接模拟世界和数字世界。
"Photo Booth 2.0" has improved on the basis of classic photo booths, not just creating a simple image of visitors. It actually turns their entire body into a 3D scan in an unexpected and delightful way, bridging the analog and digital worlds.
踏上平台并创建您个人的粒子化身。
访客选择他喜欢的 BMW，并与车辆一起作为 3D 对象出现在场景中
参观者的“粒子化身”显示在一个隐藏的屏幕上，该屏幕首先显示为一面镜子。互动并不是隐藏在展位内；相反，它设置在一个舞台上，使体验本质上具有社交性和可共享性。
但这还不是全部：3D 图像可以用于个性化并使空间其他区域的展品以及访客的数字表示栩栩如生，从而创造多种难忘的体验。参观者甚至会收到各自扫描的副本，他们可以在社交媒体上分享。
The visitor's "particle avatar" is displayed on a hidden screen that first appears as a mirror. Interaction is not hidden within booths; rather, it is set on a stage, making the experience social and shareable in nature. But that's not all: 3D imagery can be used to personalize and bring to life exhibits in other areas of the space, as well as digital representations of visitors, creating multiple memorable experiences. Visitors will even receive scanned copies of each, which they can share on social media.
ACES Presenter 4.0 是一个信息娱乐区域，可传达以下内容：自动驾驶、互联或电气化
这种体验将自主、互联、电气化和共享或“ACES”的抽象概念带入感官领域，将客户的信息娱乐提升到一个新的水平。ACES 是 BMW 对未来移动出行的愿景。“Presenter 4.0”可以做到这一点，既能适应引导式演示，又能满足参观者的自我发现。
“Presenter 4.0”概念以触觉材料、用于交互的运动传感技术和数字内容等触觉元素为特色，将物理和数字领域结合起来，提供教育性、吸引力和身临其境的体验。
This experience brings the abstraction of autonomy, connectivity, electrification and sharing, or "ACES," into the sensory realm, taking customers' infotainment to the next level. ACES is BMW's vision for the future of mobility. "Presenter 4.0" does just that, accommodating both guided presentations and self-discovery for visitors. Featuring haptic elements such as haptic materials, motion sensing technology for interaction and digital content, the "Presenter 4.0" concept combines the physical and digital realms to provide an educational, engaging and immersive experience.
用于交互和数字内容的运动传感技术 © 宝马
使用表格元素，访问者可以测试 ShyTech 界面并以交互方式影响屏幕上的内容
除了许多用户可能已经熟悉的手势控制之外，Presenter 4.0 还具有创新的 ShyTech 界面。ShyTech 是一种不易被识别的技术。在这种情况下，触摸屏隐藏在半透明织物后面。此功能以及语音识别等其他感官输入将数字世界与现实无缝融合。
此外，Presenter 4.0 还采用与 Photo Booth 2.0 相同的技术，使其能够对人物进行 3D 扫描，并使他们的头像成为展览的一部分。该概念也是完全模块化的，这意味着它可以适应不同尺寸的空间。
In addition to the gesture controls that many users may already be familiar with, Presenter 4.0 features an innovative ShyTech interface. ShyTech is a technology that is not easy to identify. In this case, the touchscreen is hidden behind a translucent fabric. This capability, along with other sensory inputs such as speech recognition, seamlessly blends the digital world with reality. Additionally, Presenter 4.0 uses the same technology as Photo Booth 2.0, enabling it to 3D scan people and make their avatars part of the exhibit. The concept is also fully modular, meaning it can be adapted to spaces of different sizes.
沉浸式的空间体验带领游客进入另一个世界
从入口到陈列室，整个体验预计持续 4 分钟
“沉浸式休息室”采用了其他两种设计的原则，并将它们整合到一个连贯的品牌环境中。以让访问者完全身临其境的方式展示品牌内容是这一概念的关键。该设计通过提供多种感官体验、将物理元素与动态和交互式数字内容相融合来实现这一目标。
The Immersive Lounge takes principles from the other two designs and integrates them into a coherent brand environment. Presenting branded content in a way that makes visitors fully immersive is key to this concept. The design achieves this by providing a multi-sensory experience, blending physical elements with dynamic and interactive digital content.
根据地点、预算和场合，M8 Experience 有不同的尺寸和版本
与 Presenter 4.0 一样，沉浸式休息室也采用模块化方式设计，允许添加或删除各个房间，而不会影响体验的叙述。
Like Presenter 4.0, the Immersive Lounge is designed in a modular way, allowing individual rooms to be added or removed without affecting the narrative of the experience.
M8体验入口
体验从穿过人造冰墙进入房间开始，人造冰墙让参观者感觉到一辆汽车，但无法通过半透明的表面清楚地看到它，从而戏弄了新款 M8。然后管家带领游客四人一组进入体验。
The experience begins by entering the room through an artificial ice wall that teases the new M8 by making visitors feel a car but not be able to see it clearly through the translucent surface. Butlers then lead visitors in groups of four into the experience.
欢迎来到豪华 M8 休息室
接下来，参观者到达 M8 休息室，这里将传统豪华的室内设计与墙上的数字体育相关内容并置，这些内容是由自定义算法动态生成的。钢琴演奏者进一步增强了房间在听觉维度上的奢华体验。
Next, visitors arrive at the M8 lounge, where traditionally luxurious interiors are juxtaposed with digital sports-related content on the walls, dynamically generated by custom algorithms. The pianist further enhances the luxurious experience of the room in the aural dimension.
请系好安全带，体验全新BMW M8
当参观者就座并系好安全带时，整个房间开始发生变化。沉浸式 LED 墙营造出一种穿越时空的感觉。风力机甚至可以模拟驾驶速度。
令人兴奋的表演结束后，大门打开，展示了现实中的 M8。然后邀请参观者亲自检查汽车。
最后，酒吧为宾客提供清凉饮品，让宾客有机会放松身心，同时沉浸在体验中并交流对汽车的印象。
As visitors take their seats and buckle up, the entire room begins to change. An immersive LED wall creates a sense of time travel. Wind turbines can even simulate driving speeds. After the exciting show, the doors opened to reveal the M8 in reality. Visitors are then invited to inspect the cars for themselves. Finally, the bar offers guests a refreshing drink, giving guests the opportunity to relax while immersing themselves in the experience and exchanging impressions of the car.
专注而精确的人物线条：体验欢乐的新维度
在 M8 Showroom 酒吧享用清凉饮品
M8展厅：让M8新车型为你效力
将数字体验的乐趣带入现实世界
VAVE 利用其尖端技术与感官输入和物理元素的标志性集成，设计了定制的模块化概念，以令人印象深刻的方式传达了 BMW 的核心价值 JOY。游客不仅可以从多个维度体验欢乐，还可以创造难忘的时刻，他们可以以数字内容的形式带回家，并在社交媒体上与朋友分享。
Bringing the joy of digital experiences into the real world Using its signature integration of cutting-edge technology with sensory input and physical elements, VAVE designed a bespoke modular concept that conveys BMW's core value of JOY in an impressive manner. Visitors can not only experience joy in multiple dimensions, but also create memorable moments that they can take home as digital content and share with friends on social media.
项目信息
概念：VAVE工作室
设计：VAVE工作室
客户：宝马
主题维度：欢乐的
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