位于北京三里屯太古里的集度ROBOVERSE三里屯体验中心已经盛大揭幕，作为下一代品牌体验中心，它专注于智能汽车3.0时代的发展。该中心的愿景是创造非凡的现实体验，将数字智能活力与人、艺术和科技完美融合。集度ROBOVERSE三里屯体验中心是由集度和Gensler共同打造，开启了一个将现实世界和数字世界完美结合的品牌建设之旅。这个体验中心提供产品体验、用户数字体验、品牌展示、汽车机器人主题艺术装置等多种服务和功能，为顾客提供全方位的体验空间。
The Jidu ROBOVERSE Sanlitun Experience Center located in Taikoo Li, Sanlitun, Beijing has been grandly unveiled. As a next-generation brand experience center, it focuses on the development of the smart car 3.0 era. The center's vision is to create extraordinary real-life experiences that seamlessly blend digitally intelligent dynamism with people, art and technology. Jidu ROBOVERSE Sanlitun Experience Center is jointly created by Jidu and Gensler, which started a brand building journey that perfectly combines the real world and the digital world. This experience center provides a variety of services and functions such as product experience, user digital experience, brand display, and car robot-themed art installations, providing customers with a full range of experience space.
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Beijing Jidu New Experience Center ROBOVERSE
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ROBOVERSE体验中心在充分融合集度价值观的基础上，将品牌、汽车机器人和数字体验相互结合，营造出一个令人惊叹的全新空间。这个空间不仅是汽车机器人产品理念的延伸，也是连接现实世界和数字世界的引人入胜的"第四类空间"。它展现了集度品牌致力于创造独特人机交互体验的承诺。位于三里屯的集度体验中心带来了颠覆性的意义，其焦点发生了改变，旨在吸引人们进入集度ROBOVERSE的神秘世界。室内设计超越了现实的限制，融入了超未来主义的元素，迷人的灯光氛围营造出独特的氛围，而由极小金属构成的动画以及一台揭示其激情灵魂的设备更是吸引着路人驻足探索其中的奥秘。
On the basis of fully integrating the values of Jidu, the ROBOVERSE Experience Center combines brand, car robot and digital experience to create an amazing new space. This space is not only an extension of the concept of automotive robot products, but also a fascinating "fourth space" that connects the real world and the digital world. It demonstrates the commitment of the Jidu brand to create a unique human-computer interaction experience. The Jidu Experience Center in Sanlitun has brought subversive meaning, its focus has changed, aiming to attract people into the mysterious world of Jidu ROBOVERSE. The interior design transcends the constraints of reality and incorporates hyper-futuristic elements. The charming lighting atmosphere creates a unique atmosphere, while the animation made of tiny metals and a device that reveals its passionate soul attract passers-by to stop and explore. One of the mysteries.
进入ROBOVERSE体验中心后，参观者将收到提示，他们可以创建一个属于自己的数字共生体，即一个虚拟形象。这个虚拟形象将借助虚拟技术，陪同参观者游览整个体验中心。设置的虚拟形象可以与体验中心内的许多数字化触点进行互动。基于数字环境的汽车机器人能够在现实世界和数字世界之间无缝切换。这一体验的神秘之处在于巧妙隐藏的侧面设计和柜体，其中包含了汽车机器人支持的多个定制选项，这是一个适用于小空间的高科技解决方案。
Upon entering the ROBOVERSE Experience Center, visitors will be prompted to create a digital symbiosis of their own, an avatar. This avatar will use virtual technology to accompany visitors to tour the entire experience center. Avatars are set up to interact with many digital touchpoints within the experience center. A car robot based on a digital environment can seamlessly switch between the real world and the digital world. The mystery of this experience lies in the cleverly hidden side design and the cabinet, which contains multiple customization options supported by the car robot, a high-tech solution for small spaces.
张景翔先生，Gensler大中华区零售商业专业负责人兼上海工作室总监，表示未来零售行业的重点将集中在创造出独特的体验和社交空间设计上。关键在于建立一个以"数字为先"理念为核心的多感官生态系统，使消费者能够亲身感受到现实世界与数字世界之间不断涌现的信息流。在Gensler，我们意识到基于环境心理学的设计趋势正在崛起，这无疑将改变未来的零售体验。
Mr. Zhang Jingxiang, head of Gensler Greater China retail business and director of Shanghai studio, said that the focus of the future retail industry will be on creating unique experience and social space design. The key is to build a multi-sensory ecosystem with a "digital first" philosophy at its core, enabling consumers to experience first-hand the ever-emerging flow of information between the physical and digital worlds. At Gensler, we recognize an emerging trend in design based on environmental psychology that will undoubtedly change the retail experience of the future.
当你踏上闪耀金属楼梯，来到ROBOVERSE体验中心的二楼，你会被机器人咖啡吧（RoboCafe）迎面而来。在充满活力的数字背景的映衬下，一个机械臂正在熟练地调制定制咖啡，热情地欢迎着参观者来到这个充满艺术氛围的空间。与此同时，你还可以欣赏到艺术家柳迪创作的综合媒介艺术装置"布尔"，它展现出独特的艺术魅力。紧随机器人咖啡吧的后方是主要的橱窗展示区，这里陈列着一件以刘慈欣作品为灵感的艺术品。这块名为"自动驾驶宣言石"的展品展示了集度和未来科技领域的无限潜力和创造力。在这个空间里，你将感受到未来的魅力和无限可能性。
When you step up the shining metal stairs and come to the second floor of the ROBOVERSE Experience Center, you will be greeted by the RoboCafe. Against a vibrant digital backdrop, a robotic arm expertly brews custom coffee, welcoming visitors into the artsy space. At the same time, you can also enjoy the comprehensive media art installation "Boolean" created by artist Liu Di, which shows a unique artistic charm. Immediately behind the robot coffee bar is the main window display area, where an artwork inspired by Liu Cixin's work is displayed. This exhibit called "Autonomous Driving Manifesto Stone" demonstrates the infinite potential and creativity in the field of integration and future technology. In this space, you will feel the charm and infinite possibilities of the future.
机器人咖啡吧的后方是一个多功能的艺术展示区，它具备可移动式墙体，可以根据品牌和店铺的需求进行变动和调整，灵活转换成不同的活动空间。在这个区域，大屏幕依次展示着多媒体房间的内容，为参观者提供了集度汽车机器人智能座舱的沉浸式全新体验。这种体验将每位来访者带入独一无二的空间，让他们沉浸在集度的世界中。在以模块化数字设备为主导的体验区，参观者可以通过购买配件来探索集度所倡导的生活方式，将ROBOVERSE融入他们的日常生活中。这些空间内的陈设展示着集度对数字未来愿景的技术延伸，让人们感受到集度所追求的数字化生活方式的无限可能性。
Behind the robot coffee bar is a multi-functional art display area, which has a movable wall, which can be changed and adjusted according to the needs of brands and stores, and flexibly transformed into different activity spaces. In this area, the large screen displays the content of the multimedia room in turn, providing visitors with an immersive new experience of the intelligent cockpit of the integrated car robot. This experience brings each visitor into a unique space, immersing them in a world of concentration. In the experience area dominated by modular digital equipment, visitors can explore the lifestyle advocated by Jidu by purchasing accessories, and integrate ROBOVERSE into their daily life. The furnishings in these spaces show the technological extension of Jidu's vision for the digital future, making people feel the infinite possibilities of the digital lifestyle pursued by Jidu.
在集度三里屯ROBOVERSE体验中心，无处不见汽车机器人的动感元素。数字化元素、未来美学、可调整的空间和交互式元宇宙，无不彰显着集度品牌的精神和前瞻思维。由创意领域中各类专业人才组成的团队与Gensler合作，在北京 ja 甚至整个中国，创造出了独一无二的体验，为释放零售空间的潜力树立了新的标杆。这个体验中心真正展示了集度的创新力和引领未来的使命，为人们提供了沉浸式的数字化零售体验，超越传统，开启了全新的空间可能性。
In Jidu Sanlitun ROBOVERSE Experience Center, dynamic elements of automotive robots can be seen everywhere. Digital elements, future aesthetics, adjustable space and interactive metaverse all demonstrate the spirit and forward-looking thinking of Jidu brand. A team of various professionals in the creative field collaborated with Gensler to create a unique experience in Beijing ja and throughout China, setting a new benchmark for unlocking the potential of retail spaces. This experience center truly demonstrates the intensive innovation and the mission of leading the future, providing people with an immersive digital retail experience, surpassing the traditional, and opening up new space possibilities.
在集度ROBOVERSE三里屯体验中心的启动会上，尤伦斯当代艺术中心（UCCA）与新锐艺术家郭锐文和柳迪进行了跨界合作，为体验空间打造了专属的艺术展区，开启了更多前卫生活方式的想象空间。通过集度小程序，用户可以生成自己的数字共生体形象，通过多种交互方式感受亲密的人机关系，体验人机共情，并获得数字宇宙与实体空间的独特联动体验。作为通往集度数字世界的入口，集度ROBOVERSE三里屯体验中心为用户带来创新的线上线下体验，打造了数字世界与现实的完美融合，创造了一种全新的“第四类空间”。这个体验中心将引领人们进入汽车机器人宇宙，开启数字化世界的大门，为用户带来前所未有的创新体验。
At the kick-off meeting of Jidu ROBOVERSE Sanlitun Experience Center, Ullens Center for Contemporary Art (UCCA) cooperated with cutting-edge artists Guo Ruiwen and Liu Di to create an exclusive art exhibition area for the experience space and open up more avant-garde life way of imagination. Through the Jidu applet, users can generate their own digital symbiosis image, feel the intimate human-computer relationship through various interactive methods, experience human-computer empathy, and obtain a unique linkage experience between the digital universe and the physical space. As the entrance to Jidu's digital world, Jidu ROBOVERSE Sanlitun Experience Center brings innovative online and offline experiences to users, creates a perfect fusion of digital world and reality, and creates a new "fourth type of space". This experience center will lead people into the universe of automotive robots, open the door to the digital world, and bring unprecedented innovative experiences to users.
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