策站 — 汇聚全球展厅展馆设计策展与分享

赛车场 I OHOUS

成都COSMO开业半年有余，以其“青年磁场”和“众在参与”的新潮理念，持续在社交媒体上引发热议，成为了西南地区潮流文化的新地标。其全新的策展式商业模式将零售市集与艺术空间融合，从先锋视觉、多元体验到潮牌矩阵，呈现出令人眼前一亮的场景。

Chengdu COSMO has been open for more than half a year, and with its trendy concept of "youth magnetic field" and "participation of the masses", it has continued to spark discussions on social media, becoming a new landmark of trendy culture in the southwest region. Its new curatorial business model integrates retail markets with art spaces, presenting stunning scenes from avant-garde visuals, diverse experiences to trendy brand matrices.

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主创设计｜陈玫洁吴佰章许安琪

项目名称｜OHOUS

项目客户｜OHOUS

项目面积｜一楼120m²+二楼420m²

赛车场 I OHOUS

Circuit I OHOUS

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立足于成都这个潮流文化浓厚的城市街头，永创设计与OLD ORDER的合作带来了新一代国潮品牌集合概念空间OHOUS。从单一品牌到复合业态的转变，OHOUS以“赛车场”为主题，通过强大的空间设计语言和亲民化的营销模式，打造了一个融合了高街、复古、机能、日系等多重标签的潮流空间。

Based on the urban street of Chengdu with strong trend culture, the cooperation between Yongchuang Design and OLD ORDER has brought a new generation of China-Chic brand collection concept space OHOUS. The transformation from a single brand to a composite format, OHOUS has created a trendy space that integrates multiple labels such as high street, retro, functional, and Japanese through a powerful spatial design language and a user-friendly marketing model, with the theme of "race track".

在空间设计上，OHOUS从POP-UP“球鞋工厂”到双层联动的“赛车场”，将OLD ORDER的产品“面包鞋”进行了二次演绎，彰显了年轻潮牌主理人的反叛精神。多个小众国潮品牌如Ocai、PIUPIU、BBIMPOrder Vintage Co.等也携手加入，共同呈现了涵盖球鞋、服饰、配饰等多种潮流单品的集合店铺。

In terms of spatial design, OHOUS has transformed OLD ORDER's product "bread shoes" from a POP-UP "sneaker factory" to a double layered "racetrack", showcasing the rebellious spirit of young fashion brand owners. A number of niche China-Chic brands, such as Ocai, PIUPIU, BBIMPORDER Vintage Co., also joined hands to present a collection store covering various fashionable items such as sneakers, clothing, accessories, etc.

永创设计团队与OLD ORDER团队共同规划了空间的陈列布局，将不同风格的国潮品牌融合在一起，打造了线上线下一体的购物体验。从球鞋工厂到赛车场，空间的设计既保留了一层的外立面，又延续了品牌的主题，使得整体氛围更加统一。

Yongchuang design team and OLD ORDER team jointly planned the display layout of the space, combined China-Chic brands of different styles, and created an online and offline shopping experience. From the sneaker factory to the racetrack, the design of the space retains the exterior facade of the first floor while continuing the brand's theme, making the overall atmosphere more unified.

特别是在二层空间的设计中，保时捷996和赛车赛道的元素被巧妙地融合在一起，呈现出冷峻的机械感，为OHOUS的开场环境增添了独特的氛围。购物和体验的边界逐渐消失，顾客仿佛置身于赛车场景中，感受着潮流的独特魅力。

Especially in the design of the second floor space, elements of the Porsche 996 and racing track are cleverly integrated, presenting a cold and mechanical feeling, adding a unique atmosphere to the opening environment of OHOUS. The boundary between shopping and experience is gradually disappearing, and customers feel as if they are in a racing scene, experiencing the unique charm of the trend.

在空间设计的细节上，永创设计团队注重可持续性发展，利用旧车场的废弃汽车零件进行再利用，呈现出创意与环保并存的设计理念。不锈钢的陈列货架与混凝土墙面的碰撞，展现出粗粝与精致的对比，彰显了OHOUS的独特气质。

In terms of spatial design details, the Yongchuang design team focuses on sustainable development, utilizing discarded car parts from old car yards for reuse, presenting a design concept that combines creativity and environmental protection. The collision between stainless steel display shelves and concrete walls presents a contrast between roughness and delicacy, highlighting the unique temperament of OHOUS.

OHOUS的空间设计不仅体现了创新与时尚，更融合了环保理念，展现了新一代潮流文化的态度和个性。永创设计与OLD ORDER共同打造的这一空间，为成都的青年文化注入了新的活力，成为了青年磁场的又一标志性存在。

The spatial design of OHOUS not only reflects innovation and fashion, but also integrates environmental protection concepts, showcasing the attitude and personality of the new generation of trendy culture. The space jointly created by Yongchuang Design and OLD ORDER injects new vitality into Chengdu's youth culture and becomes another iconic presence of the youth magnetic field.